What is your Random Act of Creativity?
Our brand was founded in Morocco, combining the traditional craftsmanship that has existed for centuries with a contemporary palette of colors and patterns. I am a originally from Morocco, growing up in a city where art is part of our daily life. You can appreciate it in something as basic as a door or by enjoying a typical dish full of colors and flavors. I got the chance to do my college in Paris, and it thought me how to implement this heritage to a more modern and contemporary design.
What is your creative Mission?
My ultimate goal is to combine Fashion with Social. We have been working closely with female artisans to empower them to become more independent and provide for their families. Most of them work from their comfort of their homes while taking care of theirs kids. We want to give back the voice through shoes to people that never had it before.