What is your Random Act of Creativity
Founded in late 2019, Atlas the brand is a clothing brand created by three siblings. Growing up exposed to an eclectic mix of lifestyles and cultural traditions they developed a strong interest for traveling and exploring.
All living in different countries and occasionally continents, it was when travelling together and learning about new cultures and heritage that they were able to spend most quality time together. It was on one of these adventures that the idea of Atlas was born. A conceptual brand sharing the iconic and beautiful craftwork seen on these travels while tailoring and adjusting styles so that the designs can be worn all over the World.
What is your creative mission?
Our objective as a brand is to create beautiful, high quality and unique pieces of clothing that give modern twists to traditional designs- bridging the gap between old and new, near and far, opulent and bohemian. A brand that brings you pieces that make you feel so fabulous yet can almost bring a little bit of dreamy nostalgia.
As a brand, finding the right blend of cultural-inspiration and innovation, while remaining respectful to heritage is very important and we strongly live and create by that ethos. Our clothes are celebrations of the world and its diversity and certain collections are celebrations of the natural world around us. Atlas is ‘For everyone & inspired by everywhere’ as a brand we aim to offer more than just clothing but also an inclusive atmosphere that welcomes us all into the brand as we celebrate our own and each others heritage.
"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose." -Dr. Seuss
