What is your Random Act of Creativity?
RACIL is a London based brand founded in 2015 by Lebanese designer Racil Chalhoub. It’s focus and ‘tour de force’ is the Tuxedo, or Le Smoking , an iconic item of clothing that Racil first fell in love with while living in Paris as a young girl.
The brand has naturally grown to include dresses, accessories and more -in order to help the RACIL woman build her perfect wardrobe slowly but surely.
What is your creative mission?
“My goal is to create a luxury brand of the future.
An effortless but feminine world where elegance is first and foremost an attitude.
As a woman designing for women, I want my customer to feel good and beautiful in my pieces, to find confidence and a sense of power when they are wearing RACIL, yet always keeping their inner –playful child alive. ”
The future belongs to those who believe in the reality of their dreams- Eleanor Roosevelt