Balkanica

What is your Random Act of Creativity?

BALKANICA IS AN INDEPENDENT PERUVIAN FASHION BRAND THAT FOR THE LAST 10 YEARS, HAS COMMITTED ITSELF TO EXPLORING THE ECLECTIC THROUGH THE USE OF SHAPE, COLOR, FORM, AND PATTERN. IT FINDS INSPIRATION IN MERGING THE MULTICULTURAL OUTLOOK OF OUR ARTISTIC ORIGINS, PERFORMANCE ART BACKGROUND, AND THE TIMELESSNESS OF SIMPLE ELEGANCE.

What is your Creative Mission?

THE DEDICATION TO THEIR VALUES HAS LED BALKANICA TO CREATE A COMMUNITY WITH A SHARED PURPOSE OF EXPLORING, CREATING, AND PRESERVING MOMENTS, OUR PERSONAL HISTORY IN AN ETHICAL AND SUSTAINABLE MANNER.

BALKANICA BELIEVES IN A COMMON DESIRE TO FEEL UNIQUE AND FREE-SPIRITED AND HOPES TO INSPIRE AND EMPOWER PEOPLE INTO TELLING THEIR STORY THROUGH THEIR LIFESTYLE AND FASHION.

CREATIVE DIRECTOR, SELF-TAUGHT, DANCER, MODEL, ART DIRECTOR, STYLIST AND DESIGNER, TANIA JELICIC IS A MULTIFACETED CREATIVE. SHE HAS WORKED IN FILM, ADVERTISING AND SCENIC ARTS, BEFORE LAUNCHING HER OWN BRAND. SHE CONSIDERS HERSELF AN INTERPRETER OF AESTHETICS, LIFESTYLE AND SENSATIONS, AND THAT’S WHY BALKANICA ISN’T JUST ABOUT FASHION: IT’S A CHANNEL OF EXPRESSION THAT SHE HAS BUILT THROUGHOUT HER RESTLESS PROFESSIONAL EXPERIENCE.

Balkanica